What does a freelance brand strategist do?

What does a freelance brand strategist do?

A company’s brand strategist studies the market and creates a plan to influence their target audience’s opinions and buying decisions. They use written, verbal and visual methods to describe and portray the brand to potential customers.

What is a brand strategist?

The purpose of a Brand Strategist develops position recommendations, guides market research analysis and defines brand elements and tone. In today’s business culture, many organizations consider every employee a “Brand Strategist” They encourage each employee to keep brand compliance top of mind.

How much does it cost to hire a brand strategist?

Many designers will charge project rates, but if you’re paying by the hour, expect to spend $100-$150/hour for an experienced consultant and $150-$600/hour for a firm depending on their size and location.

What makes a great brand strategist?

A successful brand strategist has excellent communication skills, both written and verbal. You should also be able to conduct an analysis of data and recognize marketing trends as a result. To this end, a background in statistics or scientific research can help.

Why you need a brand strategist?

A good brand strategist can unify a company, influence a market, and architect and implement the brand experience that can directly affect the success of a company. And a brand strategist is important when the economy is booming, or you’re struggling to survive during the pandemic of 2020.

How do I become a freelance brand strategist?

How To Gain Brand Strategist Skills

1. Step #1. Gain Branding Industry Experience.
2. Step #2. Obtain Digital Marketing Knowledge.
3. Step #3. Hone Your Copywriting Skills.
4. Step #4. Learn How To Art Direct.
5. Step #5. Understand Designer Skillsets.
6. Step #6. Understand Neuroscience And Psychology.

Do you need a brand strategist?

How much does a brand consultant charge?

As a benchmark, in our experience, these fees tend to be between $65-$300 per hour. This varies greatly depending on one’s resume, overhead and demand. For your average marketing consultant, fees are most commonly in the $100-$175 per hour range.