What are the top 5 markets?
As of 2021, the top five television markets have remained the same as in previous years — New York, Los Angeles, Chicago, Philadelphia and Dallas-Ft. Worth.
What are DMA rankings?
What are the Nielsen DMA rankings? A DMA is a “Designated Market Area” — each DMA is a geographical area where Nielsen measures media consumption, ranked by local television homes.
What is your DMA?
designated market area
A designated market area (DMA) is a geographic region where Nielsen, the ratings company, analyzes and quantifies how television is viewed. DMAs describe particular locations or regions where people get the same television and radio options. Nielsen uses designated market areas when compiling their ratings.
What is a Nielsen DMA?
DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
What DMA is DC in?
511
DMA Codes
| DMA Code | Name |
|---|---|
| 807 | San Francisco – Oakland – San Jose |
| 623 | Dallas – Fort Worth |
| 511 | Washington DC (Hagerstown) |
| 524 | Atlanta |
How many Nielsen homes are there?
119.6 million TV homes
The most commonly cited Nielsen results are reported in two measurements: ratings points and share, usually reported as: “ratings points/share”. There were 119.6 million TV homes in the U.S. for the 2017–18 TV season (Nielsen’s National Television Household Universe, or Households Using Television – HUT).
What are the top 25 DMAs?
How the PR Industry Uses DMA Rankings
| Rank | Designated Market Area (DMA) | % of US |
|---|---|---|
| 1 | New York | 6.377 |
| 2 | Los Angeles | 4.808 |
| 3 | Chicago | 3.043 |
| 4 | Philadelphia | 2.578 |
What are the biggest markets in us?
What the Nielsen DMA Rankings 2019 Mean for Your PR Communication Campaigns
| RANK | DESIGNATED MARKET AREA (DMA) | % OF U.S. |
|---|---|---|
| 1 | New York | 6.441 |
| 2 | Los Angeles | 4.786 |
| 3 | Chicago | 2.949 |
| 4 | Philadelphia | 2.555 |
What is Seattle DMA?
The Seattle-Tacoma Designated Market Area (DMA) is the twelfth largest DMA in the nation and is home to a total population of over 5.3 million people. Seattle-Tacoma is also home to the sixth-largest Asian population in the country.