What is the lady on the Starbucks logo?
the siren
“It’s the siren. She is not a real person, but we kind of think of her as one. She’s the biggest symbol of our brand, really, other than our partners (employees). She’s the face of it,” Steve Murray said.
What is the background of the Starbucks logo?
Starbucks Logo – Design Elements. Starbucks legendary logo design is the brainchild of Terry Heckler, who poured over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.
What is the Starbucks logo modeled after?
Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.
Why does Starbucks logo have two tails?
The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
Is Medusa a Starbucks logo?
According to the Starbucks blog, she was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle. Chances are you’re familiar with the name Versace, even if it’s only as “that word printed on things I can’t afford.” Just as iconic is the logo, based on Medusa.
Why did Starbucks change its logo?
“Starbucks wanted the new logo and visual identity system to say as much about its future as it did about its past. embraces and respects our heritage and at the same time, evolves us to a point where we will feel it’s more suitable for the future. The new interpretation of the logo …
What is Starbucks brand identity?
Starbucks’ brand identity begins with a green logo in a circular shape. The green color elicits nature, tranquility, and health in the person who drinks Starbucks. In 2011, Starbucks took the bold approach to completely remove the outer ring of their logo that had the Starbucks name.
Why is Starbucks logo a two tailed mermaid?
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
What is the motto of Starbucks?
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
What is the face of the Starbucks logo?
Google Search really is getting worse Her eyes command a warm confidence. Her hair ripples as an ocean wave that laps provocatively over her breasts. As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry.
Can you see the Starbucks logo in movies?
Simple but so true! The Starbucks logo can be spotted almost everywhere, even in movies and advertisements- it’s truly a one of its kinds logo and the Starbucks logo development history makes it even more special.
When did Starbucks start using the siren logo?
As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry. Her face is so perfect, it is its own mirror, with the left and right sides copied to match up like a Rorschach test.
When did Starbucks change their logo to Green?
2011 – Starbucks logo was further redesigned in the year 2011 to celebrate the 40th anniversary of the company. The revised, streamlined logo design featured the enlarged image of the siren in green color. The wordmark and the stars disappeared from the design.