What is an example of integrated marketing?
Another great example of an integrated marketing campaign is Coke’s ‘share a coke with’ campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.
What is the overall objective of IMC?
IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.
What are the disciplines in IMC?
[IMC is a] concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – general advertising, direct response, sales promo- tion, and public relations – and combines these disciplines to provide clarity …
What are the IMC tools?
Tools of Integrated Marketing Communications
- Advertising.
- Personal selling.
- Direct Marketing.
- Mobile Marketing.
- Social Media Marketing.
- Public Relations.
- Sales Promotion.
- Sponsorships.
How does Coca Cola use IMC?
The Coca-Cola Company is a worth learning model on applying IMC strategy. It is mainly the use of the mass media methods: print advertising, banner ads and TV advertising. It’s the result of their aggressive advertising. What’s important, Coca-Cola is the first soft drink brand to appear in the space (Hartlaub, 2015).
How does Starbucks use IMC?
The foundation of Starbucks’ strength in IMC is twofold: consistent branding and consistent customer recognition. They’ve always understood the value of perks like birthday gifts, delivered via postal mail to customers like an actual present. And they have a website dedicated entirely to customer feedback.
What are 5 key features of IMC?
Five Steps of the IMC Process
- Identify your customers from behavioral data.
- Determine the financial value of your customers and prospects.
- Create and deliver messages and incentives.
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle.
What does the DB secure Authenticator app do?
The DB Secure Authenticator App (DBSA) adds an additional layer of security to online banking services provided by Deutsche Bank (DB). DB Secure Authenticator provides customers with a two-factor authentication solution for logging into accounts and for authorising transactions.
What does dbprop _ init _ DataSource database name mean?
The database name in case DBPROP_INIT_DATASOURCE carries the server name. The login user ID. The login password. Indicates the security system used whether it is a user ID-password or SSPI for the Windows security system which uses the currently logged-in user credentials.
How to create a structure for a dbpropset?
A DBPROPSET structure contains an array of DBPROP s which resemble the desired properties. To use the structure, we first create an array of DBPROP s and assign their values. Then we attach this array to a DBPROPSET structure. If the properties belong to different property sets, then we combine the same set properties into one DBPROPSET.
When to use dbpropoptions _ required in OLE DB?
DBPROPOPTIONS_REQUIRED is specified to indicate that this property is required to establish the connection. If not, the provider returns an error and sets dwStatus to DBPROPSTATUS_NOTSUPPORTED.