What should a music press kit include?

What should a music press kit include?

The 9 ingredients of a successful EPK

• Have a solid band biography.
• Let your music do the heavy lifting.
• High quality photos are essential.
• Show off your social media presence.
• Include videos to amp up the energy.
• Testimonials and reviews go a long way.
• Don’t forget to add contact information.
• Have a polished tech rider.

What does an artist press kit look like?

An EPK should feature your artist bio, music, promotional photos, tour dates, high-quality videos, relevant media, achievements, links to your social media, and contact details. A successful EPK represents you as an artist, your brand, and your musical identity.

What is a media press kit?

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

What is a kit in music?

An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. EPKs are regularly used as a general online resume that sums up a musician’s career to date.

How long should a press kit be?

Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.

What is a press kit used for?

A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

How much does an electronic press kit cost?

$195. Send an EPK to connect with venues and promoters. Show off your tunes, send photos, and display fan demographics — set up yours today! And more!

What is the difference between a press kit and a media kit?

In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.

How much is a press kit?

Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

Who needs a press kit?

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

How do you write a media kit?

A step-by-step guide to creating a powerful press kit

1. Overview: Give a brief summary.
2. Press Releases: List a few notable milestones.
3. About: Highlight additional information.
4. Audience: Visualize your market.
5. Resources: Include all useful materials.
6. Media Assets: Provide high-quality images.
7. Founders: Include a short bio.

Can an EPK be a website?

An Electronic Press Kit (EPK) is a useful way to promote your band. It comes in any digital format such as a website, email or downloadable file. Your site itself can be considered as an EPK. You can also upload EPK files to your site by adding document files to your site.

What kind of press kit do musicians use?

An EPK, or Electronic Press Kit, is a type of press kit that can be transmitted and shared electronically by musicians, often hosted on a website.

Is the electronic press kit replacing the physical press kit?

Heather McDonald wrote about music careers for The Balance Careers. She has worked in the music industry for over two decades. In the music industry, physical press kits have almost completely been replaced by the electronic press kit.

Why do you need an EPK for a press kit?

The days of shipping a press kit with vinyl records and merchandise to select media members are long gone. Now, the EPK rules. EPK’s allow you to fine-tune your pitch to specific audiences and create a wealth of information and materials that anyone can access and share.

What should be in a band EPK page?

That way, you can send out the dedicated page link with everything needed to promote your show, or your new album. What should be in a band EPK? An effective band EPK should include everything the press needs, from your official bio, to promotional photos, press, awards, and music.